| Imagine the
determination and single-mindedness it takes to place yourself
in the heat of one of the most competitive and demanding
industries in the world. In the film and production industry
success is what you make it, or more appropriately…how
you ‘see’ it.
Leading this progression while consistently
meeting and exceeding these benchmarks in communications
quality is a relatively young production house that is dedicated
to achieving one simple objective that has been fleeting
for almost every other one of its competitors…Excellence
and its achievement are the overriding factors in the success
of Video Image and the company’s impact and subsequent
transformation of the local industry. |
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From its circumspect headquarters in a renovated colonial era
bungalow in Colombo, some of the keenest minds and new-age technology
come together to produce TV commercials and documentaries that
have raised eye-brows, caused goose bumps and set the status quo
for Sri Lanka in both the world’s production and advertising
circles.
Since its inception in 1992 as a limited liability company, Video
Image has taken Sri Lankan production standards from the video
format - in which almost all the Sri Lankan industry was bogged
down in – to the Cine medium. The drastic changes that followed
with the introduction of 35m Film Production have moved the company’s
competitors, it’s client agencies and their clients to think
bolder, to reach out further and most importantly to touch and
hold the consumer’s attention.
The process by which the company is capable of turning
an inspiring script into a memorable commercial has been honed
to a level of perfection that leaves very little room for improvement.
The countless accolades, awards and appreciation that their work
has been received with give the team at Video Image a sense of
professionalism, but the fact that this small, streamlined hot-shop
is seriously considered by the giant industry in India and around
the world as a competitor has instilled a profound sense of quiet
pride.
Today thanks to the company’s ceaseless efforts
at perfection and its continuity in keeping consistent with technology
platforms used by the world’s leading production companies,
Video Image has begun to open new doors for the Sri Lankan film
industry which had been teetering on an abyss… Having the
country’s most advanced cine cameras and other peripheral
equipment necessary for filming to international standards, the
company is inundated by overtures from foreign producers to shoot
everything from music videos to movies and documentaries. Firmly
established as Sri Lanka’s foremost production company with
a local and international clientele, the company is experimenting
with and beginning to help do for the film industry what it did
for advertising in Sri Lanka.
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